For over 25 years Holly has been a leader in the Multifamily space, specializing in Operations, Marketing, Training and Revenue Management. She began her operations career with Trammell Crow Residential, and went on to become the VP of Marketing and Training for the West at Archstone for 8 years and from there , the VP and National Director of Marketing and Education at ConAm Management for 14 years. She joined SRG Residential in late 2017 where she oversees Marketing and Learning. An active speaker in the multifamily industry, Holly has her NAAIE advanced Instruction certification, member of the ASTD for over 19 years and trainer for CAA California Apartment Association. Holly studied Interior Design and Housing at the University of Iowa. Holly has been an integral partner in design, development and lease up performance for the last 20 years.